The Fashion SEO Agency Built for DTC Brands

Your collection pages should be ranking.

They are not.

We fix that.

Plans from $750/month, no calls, results by month 3.

Show me how

Trusted by teams at

Osprey RJ MTM NOVOS Kolsquare
SEO built around how fashion buyers actually search
One senior strategist. No account managers. No layers.
Transparent monthly pricing. Cancel any time.

Sound familiar?

“

Paid ads eating your margin while collection pages sit invisible on Google

“

A generic agency that sent a keyword spreadsheet and called it fashion SEO

“

No idea whether organic will ever actually work for a fashion store

There's a reason this keeps happening.

Camilla Gleditsch, fashion SEO Expert

11+ years in marketing

Meet your strategist

I've spent 11 years watching the same pattern repeat.

  • SEO specialist with experience in DTC brand growth, building organic acquisition systems for fashion brands that are done subsidising Meta's ad revenue.
  • Helped scale a premium menswear brand to $250K annual revenue. Knows what a collection page is, what a seasonal drop means, and why September matters for fashion search.
  • Built Runway Rank because generalists kept getting fashion SEO wrong

Camilla Gleditsch

·

Founder, Runway Rank

Runway Rank vs. a generalist agency

Runway Rank Generalist
No intro or discovery calls needed
Transparent monthly pricing on the website
Fast onboarding
100% fashion SEO specialization. We already speak your language.
Founder-led. One senior strategist, no account managers.
Month-to-month. Cancel any time.

How we pick what you'll rank for

We don't bet on one keyword.

One ranking is fragile. If that keyword drops, your traffic disappears. We build your visibility across 8 to 13 search angles your buyers actually use. The way they search when they're discovering brands, the way they search when they're ready to buy a collection, the niche variations only fashion-conscious shoppers type.

One keyword failing doesn't tank the channel. The cluster compounds. Your collection shows up everywhere a shopper is researching their next look.

In fashion, a buyer-intent search like "shopify seo for emerging fashion brands" gets a few hundred monthly searches, not thousands. But every person searching it is a fashion founder or marketing lead with a collection launch coming and a paid ads bill they want to reduce. We target the queries your actual customers type when they're ready to buy, not the ones that look big in a spreadsheet.

If the cluster math doesn't work for your category, we tell you in 24 hours. That's why there's no contract.

Every collection page and editorial is also shaped to be readable by AI search. When a buyer asks ChatGPT or Perplexity which emerging label to dress in for a specific occasion, the model surfaces the brand whose pages it can quote — Product schema, FAQ markup, citation-ready fabric and fit details, direct-answer paragraphs woven into the editorial. AI tools are quickly becoming the new street-style scout. We make sure the brand they point to is yours.

Case study · RJ MTM

Custom menswear brand. US and EU market entry.

#1–3

Google rankings achieved during market entry

2 / mo

Qualified inbound leads from search, on average

~$16K

Annual contract value per qualified lead

"Within months, we won two major clients organically. Her ability to connect strategy, content, and acquisition is rare."

Frank W. · Marketing Director, RJ MTM

SEO content and on-page strategy for a custom menswear brand entering US and EU markets, written for sustained organic ranking.

Client results

Don't take our word for it

Runway Rank is a new brand. The companies below are from over a decade of SEO work across fashion, ecommerce, and B2B technology.

“

Within months, we won two major clients organically. Her ability to connect strategy, content, and acquisition is rare.

Frank W.

Marketing Director, RJ MTM

“

Consistently produced high-quality work, communicated clearly throughout, and always met deadlines.

Nine V.S

Head of Operations, NOVOS

“

The work delivered a clear strategic direction to move forward.

Robert C.

Founder, Loveretold

“

Within months, we won two major clients organically. Her ability to connect strategy, content, and acquisition is rare.

Frank W.

Marketing Director, RJ MTM

“

Consistently produced high-quality work, communicated clearly throughout, and always met deadlines.

Nine V.S

Head of Operations, NOVOS

“

The work delivered a clear strategic direction to move forward.

Robert C.

Founder, Loveretold

How our fashion SEO services work

Three steps. No complexity. No surprises.

01

Send us your URL

No call required. Drop us a quick message via the contact form. We respond within 24 hours with a yes or no, and a one-paragraph reason.

02

We build the system

Cluster mapping for buyer-intent fashion keywords across collection, product, and brand-aware searches. Content rewritten for both search engines and shoppers researching their next look. Technical fixes (Product schema, internal linking from blog to collections, image SEO). Monthly deprioritization of keywords that are not moving.

03

Search visibility compounds

Rankings move. Organic traffic grows. Your shoppers start finding your collections on Google when they are ready to buy, not just through paid ads or influencer reach.

Find your plan

What describes you best?

Pick where you are right now.

Capacity note

We cap clients per keyword cluster because we've committed not to work with your competitor.

If it's not working

If we don't see movement by month 3, cancel without penalty. We'd rather lose a client than keep one we can't help.

Got questions?

Frequently asked questions

We prioritize opportunities where early ranking gains are realistically achievable. For low-competition fashion keywords, the first signals usually show in the first few months. SEO compounds, so the picture gets stronger from there. We do not promise specific timelines we cannot control.

No. We work with fashion brands that sell nationally or internationally. We do not optimize Google Business Profile or map pack for single-location boutiques. If your brand depends on local foot traffic in one city, we are not a fit.

Yes, it is the first thing we fix. Faceted navigation (color, size, style filters) creates hundreds of near-duplicate URLs that exhaust your crawl budget and prevent your real collection pages from ranking. Most general agencies never check this. We fix it in Month 1.

Tier-grow ($750/month) is for established fashion brands with a site that has been live for at least a year. Tier-build ($1,200/month) is for new domains or recently relaunched sites with no indexed history. New domains need more intensive authority content to earn Google's trust, which is why the investment is higher.

The most common reason fashion SEO fails is that the agency did not understand fashion product architecture. Crawl budget wasted on filter pages, duplicate product descriptions across colorways, seasonal content published too late. These are fashion-specific problems that general agencies miss. We address all three in the first month.

No lock-in after the soft commitment period. Tier-grow requires 3 months, tier-build requires 6 months. New domains need that runway to show meaningful movement. After that, it is month-to-month with 30 days notice to cancel.

They can't. When you sign, we close the door on any fashion brand that fights you on the same keywords. One client per keyword cluster per niche. If a competitor contacts us, we decline. That's Section 7a of our Service Agreement.

You get a dedicated Telegram channel with a Claude-powered bot for day-to-day questions. Monthly performance reports arrive automatically on the 1st of each month. There is one scheduled human review call at Month 3 (tier-grow) or Month 6 (tier-build). Most clients find they need less hand-holding than they expected, because the monthly report tells them exactly what happened.

Ready to turn SEO into
real growth?

Most clients see ranking movement within 60 days. We handle everything — no long agency contracts, no guesswork.

See if we're a fit

Let's talk about your SEO

Leave your details and we'll be in touch within 24 hours.